Give Your Experienced Eyes A Lift With Makeup

Today’s Question: I am in my 60s and still like to wear eye makeup, but I’m not sure what looks best at my age.  Lori, Winona Lake

A.  Lori, as we age and our eyes become more “experienced” looking, our makeup needs to change as well. Often times the skin on and around the eyes becomes crepey and the eyelid can become heavy or hooded hiding some or all of your actual eyelid. Aside from surgery to remove the extra skin, laser resurfacing to remove the wrinkles or Botox® to give the eye a lift, there are some makeup tricks you can try to create a younger looking eye. I asked the makeup artist at my office to share some of her makeup tips for experienced eyes.

Eyebrows: Eyebrows are key to framing your face. They will give your eyes an instant lift. Lori, if your eyebrows are thin and sparse, it is important to fill them in with an eye pencil or eye shadow. Be sure to work from the outside of the eyebrow in toward your nose. If you go the other way, you have a tendency to draw the eye downward, which with experienced eyes is the opposite of what we want to achieve. Please never use black on your eyebrows. It is much too harsh. Lori, some of our patients have also had success using the medication Latisse® to help grow back their eyebrows. Be sure to talk to your medical skin care provider to see if you are a good candidate for Latisse.

jane iredale’s Bitty Brow Kit is fantastic for filling in eyebrows when you have very little.

Eye shadow: Before applying any eye shadow, first apply a primer to the eyelid. This will both help to camouflage any redness or veins on the eyelid as well as to help your eye shadow last longer. When selecting your eye shadow color, Lori, please do not match your clothing to your eye shadow. Eye shadow is designed to enhance your eyes and their color and not the clothes you are wearing. Instead of applying a dark color in the crease of your eye, try applying the dark color to the outside third of the eyelid up to the crease. This will help to hide the hooding and make it less noticeable. Finish off the eye with some mascara to help open it up and continue to give your eyes a lift.

jane iredale’s Lemon Lid Primer is a great eyelid primer for experienced eyes.

Highlight: Highlighting key areas around the eyes can create the beautiful illusion of an eye lift. With a highlighting cream or light colored eye shadow, draw a triangle above the center of your eyebrows over your pupil. Blend well. The points of the triangles will help draw the eye up giving your eyes an instant boost.

jane iredale’s In Touch Highlighter gives a beautiful accent.

 Concealer: While it may be backwards from what you have done in the past, try applying your concealer last. Many of today’s foundations double as concealers allowing you to use less product. In addition, when you finish your makeup with concealer, it allows you to clean up any eye shadow that has dribbled onto your cheeks or under your eyes.

jane iredale’s CircleDelete is a fantastic concealer for dryer, more experienced eyes.

Lori, just because your eyes may be a little more experienced does not mean they can’t look enhanced and beautiful. If you have any questions about the best colors for your eyes or want additional application tips, be sure to consult with a professional makeup artist.
Jennifer Kauffman is a Board Certified Nurse Practitioner, practicing in Warsaw and Ft. Wayne. She is a sought after speaker at medical conferences such as the American Academy of Plastic Surgeons. Jennifer is a member of American Academy of Nurse Practitioners and Coalition of Advance Practice Nurses of Indiana. She received her Nursing and Nurse Practitioner degrees from Goshen College, and Indiana Wesleyan University. Jennifer is a Clinical Instructor nationally to physicians and nurses on sclerotherapy.
Do you have a question for Jennifer, about this article or another cosmetic skin care issue? Please call Vein Institute & Medical Spa at 574-267-1900 to have your questions answered and considered for future columns. Questions can also be submitted online at

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